FACTS ABOUT THE QUEER ECONOMY

  • The population of LGBTQ+ identifying individuals has doubled in the last 10 years

  • 28% of Gen Z and 15.6% of millenials identify as queer (source: PRRI)

  • The global LGBTQ+ spending power is $4.7 Trillion Dollars, which means it would be the third largest GDP in the world in between China and Japan. (source LGBTQ capital)

  • Advertising with queer people nearly triples purchase intent for queer people and allies (source: CIA analysis of MAVEN/ Guideline SMI data)

We hear all the time- “if only there was someone from the queer community at the decision table…”

Well we don’t ask for a seat… we create the table

At the alphabet mafia, we bridge the gap between companies and queer experts to help navigate ambiguity and truly understand the ever changing cultural landscape to grow your business. We tailor our experts to your needs and industry.

Our Model

Our Mission

To usher in the era of mainstream by empowering entities who drive culture with those that create it

Who is leading the Mafia?

Matthew Conrado has spent his career building brands in multiple industries and being a conduit for  iconic trademarks like Pepsi, bubly, and Doritos to reach the LGBTQ+ community. He was recognized by Adweek  as a 2021 pride star for his LGBTQ+ marketing campaigns and has been a marketing pillar for upcoming queer brands in New York City.

In his spare time he manages a queer DJ based in New York City, and Co-produces Drag brunches with cast members of the The Real Housewives Franchises on Bravo.

Company roster : PepsiCo, Calvin Klein, Michael Kors,  Group M, John Varvatos, Motto

@mattconrado

Who is in the mafia?

  • Ash Lee

    Brand Strategist/ Culture Expert

    @eatmyash

    Bio: Based in New York and once a brand manager for L’Oreal, Ash is currently an expert of all things fashion, travel, and beauty for LVMH. Ash can be found on season 1 of Peacock’s From Couple to Throuple

  • Rossi Lewis

    Social Media Strategist

    @itsmerossi

    Bio: London based social media manager for Alan Carr and other UK celebrities

Who do we help?

Marketing to the girls, gays, and theys, can be scary…and confusing....

We support…

  • Brand and Agency teams afraid of “getting it wrong”

  • Queer business owners with general brand marketing needs

  • Queer marketers who feel tokenized and can’t speak on behalf of the entire community

  • New allies who know queer marketing will grow their business, but don’t know where to start

  • Marketing teams who want to double down on their existing support and continue to create magic

FAQs

  • Ideally we are brought in at the briefing phase, but we can also consult during the concept phase, and can leverage the mafia for front facing activation as well.

  • Yes and No- agencies are a key part of our partner ecosystem. We work directly with agencies to amplify their work and specialize where they may have a gap. However pending the project, we are able to execute similarly to an agency when necessary.

  • Yes, We leverage AI to drive efficiency for a quicker turnaround time on projects and streamline projects

  • YES YES AND YES! We are brand experts who can also help with general market needs. The future is blurred and queer people are part of the general market. We create culture!