FACTS ABOUT THE QUEER ECONOMY

  1. Nearly 1 in 10 Americans identify as LGBTQ+ which has doubled since 2020. (source: Gallup)

  2. 28% of Gen Z and 15.6% of millenials identify as queer and are one of the fastest growing cohorts (source: PRRI)

  3. The global LGBTQ+ spending power is $4.7 Trillion Dollars, which means it would be the third largest GDP in the world in between China and Japan. (source LGBTQ capital)

  4. Advertising with queer people nearly triples purchase intent for queer people and allies (source: CIA analysis of MAVEN/ Guideline SMI data)

"If only there was someone queer at the decision table…”

Well, we don’t ask for a seat—we create the table.

From big brands to agencies, we connect companies with queer experts who cut through the noise, decode culture, and drive real growth.

We tailor our experts to your industry’s needs

Our Model

Our Mission

"We create the mainstream by empowering businesses to disrupt culture—with the creators who shape it."

Who is leading the Mafia?

Matthew Conrado has spent his career building brands in multiple industries and being a conduit for  iconic trademarks like Pepsi, bubly, and Doritos to reach the LGBTQ+ community. He was recognized by Adweek  as a 2021 pride star for his LGBTQ+ marketing campaigns and has been a marketing pillar for upcoming queer brands in New York City.

In his spare time he manages a queer DJ based in New York City, and Co-produces Drag brunches with cast members of the The Real Housewives Franchises on Bravo.

Company roster : PepsiCo, Calvin Klein, Michael Kors,  Group M, John Varvatos, Motto

@mattconrado

Who is in the mafia?

  • Ash Lee

    Brand Strategist/ Culture Expert

    @eatmyash

    Bio: Based in New York and once a brand manager for L’Oreal, Ash is currently an expert of all things fashion, travel, and beauty for LVMH. Ash can be found on season 1 of Peacock’s From Couple to Throuple

  • Rossi Lewis

    Social Media Strategist

    @itsmerossi

    Bio: London based social media manager for Alan Carr and other UK celebrities

  • Matt McDonald

    Advisor

    Bio: Google

  • Alex Do

    Advisor

    Bio: Former CMO Mirror, LuLu Lemon, Ex . Nike, Fab.com

  • Steve Boresky

    Bio: Graphic Designer

Who do we help?

Marketing to the girls, gays, and theys, can be scary…and confusing....

We support…

  • Brand and Agency teams afraid of “getting it wrong”

  • Queer business owners with general brand marketing needs

  • Queer marketers who feel tokenized and can’t speak on behalf of the entire community

  • New allies who know queer marketing will grow their business, but don’t know where to start

  • Marketing teams who want to double down on their existing support and continue to create magic

FAQs

  • Ideally we are brought in at the briefing phase, but we can also consult during the concept phase, and can leverage the mafia for front facing activation as well.

  • Yes and No- agencies are a key part of our partner ecosystem. We work directly with agencies to amplify their work and specialize where they may have a gap. However pending the project, we are able to execute similarly to an agency when necessary.

  • Yes, We leverage AI to drive efficiency for a quicker turnaround time on projects and streamline projects

  • YES YES AND YES! We are brand experts who can also help with general market needs. The future is blurred and queer people are part of the general market. We create culture!