PepsiCo- bubly out at night

Selected as Ad Age’s “creativity pick of the day” we created a 360 marketing campaign for bubly sparkling water in New York City- including content creation, sweepstakes, customer events with Tao and Pier 17, influencer activation and developing a playbook to leverage in multiple markets.

Results include: over 500M earned impressions, increased consideration for both LGBTQ+ consumers and gen pop, customer acquisition, and increased brand awareness.