PepsiCo- Drag for all Flavors

In the midst of Covid- we partnered with bubly sparkling water to create an entirely digital campaign throughout the year, creating a best in class queer marketing campaign. This was built from the insight that the queer community wanted brands to engage outside of pride month. We leveraged local drag talent in NYC affected by venue closures to build credibility and drive brand equity for bubly sparkling water in the queer community. We created content with mega stars like trans pop star Kim Petras and partnered with LGBTQ+ charities like GLAAD and SAGE. We also printed local point of sale, custom recipes and exclusive content leveraging queer creators both in front of the camera and behind.

Results include: 130 million earned impressions, nominated for an Outie award, increased brand awareness and 100% positive/neutral sentiment on social, featured on Ad Week’s Pride Star issue.